Ries, Al. <br/><br/>
The fall of advertising and the rise of PR  [Texte imprime] / 
 Fall of advertising and the rise of public relations 
Al Ries and Laura Ries. 
 - New York :  HarperBusiness,  cop. 2002. 
 - 1 vol. (XXI-295 p.) :  ill. ;  22 cm. 
<br/><br/>Index. 
<br/><br/><label>ISBN: </label>0060081996 (Br) 9780060081997 (Br) 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Communication en gestion.<br/>Entreprises--Image.<br/>Entreprises--Relations publiques.<br/>Publicite.<br/>Corporations--Public relations.<br/>Publicity.<br/>Publicite.<br/>Produits de marque.<br/>Relations publiques.<br/>Relations publiques--Cas, Etudes de.<br/>Produits de marque--Publicite.
<br/><br/><label>LC Class. No.: </label>HF5823 R559f R559a 2002 
<br/><br/><label>Dewey Class. No.: </label>659