TY  - BOOK
AU  - Ries,Al
AU  - Ries,Laura
TI  - The fall of advertising and the rise of PR
SN  - 0060081996 (Br)
AV  - HF5823 R559f 
U1  - 659 21
PY  - 2002///
CY  - New York
PB  - HarperBusiness
KW  - Communication en gestion
KW  - ram
KW  - Entreprises
KW  - Image
KW  - Relations publiques
KW  - Publicite
KW  - Corporations
KW  - Public relations
KW  - Publicity
KW  - Produits de marque
KW  - Cas, Etudes de
N1  - Index
ER  -