TY  - BOOK
AU  - Wit,Bob de
AU  - Meyer,Ron
TI  - Strategy: process, content, context  ; an international perspective 
SN  - 9781408019023 (pbk.)
AV  - HD 
U1  - 658.4012 22
PY  - 2010///
CY  - Andover, Hampshire
PB  - Cengage Learning
KW  - Strategic planning
KW  - Case studies
KW  - Business and Management
KW  - eflch
N1  - Previous ed.: London: Thomson, 2004; Includes bibliographical references and index
N2  - In this book, the fundamental differences of opinion within strategic management are not ignored or smoothed over. The authors carefully guide the students through the many, often conflicting, perspectives in the field of strategy, in order to help them become true stategic thinkers
ER  -