Kirp, David L. <br/><br/>
Shakespeare, Einstein, and the bottom line :  the marketing of higher education 
David L. Kirp 
 - Cambridge, Mass. [u.a.]  Harvard Univ. Press  2004 
 - VI, 328 S. 
<br/><br/> Includes bibliographical references and index 
<br/><br/><label>ISBN: </label>0674011465 9780674011465 0674016343 9780674016347 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Primera Jornada de Catalogacion.<br/>Universities and colleges--Marketing.--United States<br/>Education, Higher--Public relations--United States.<br/>Universidades y colegios--Estados Unidos.<br/>Educación superior--Estados Unidos.
<br/><br/><label>LC Class. No.: </label>LB 2342.8  / K59s 2003 
<br/><br/><label>Dewey Class. No.: </label>378.73