TY  - BOOK
AU  - Kirp,David L.
TI  - Shakespeare, Einstein, and the bottom line: the marketing of higher education
SN  - 0674011465
AV  - LB 2342.8 K59s 2003
U1  - 378.73 
PY  - 2004///
CY  - Cambridge, Mass. [u.a.]
PB  - Harvard Univ. Press
KW  - Primera Jornada de Catalogacion
KW  - Universities and colleges
KW  - United States
KW  - Marketing
KW  - Education, Higher
KW  - Public relations
KW  - Universidades y colegios
KW  - Estados Unidos
KW  - Educación superior
N1  - Includes bibliographical references and index
ER  -