Heinrichs, Jay, 1956-

Thank you for arguing : what Aristotle, Lincoln, and Homer Simpson can teach us about the art of persuasion / Jay Heinrichs. - Revised and updated edition. Revised paperback edition. - xvi, 408 pages ; 24 cm

Includes index. "Expanded and revised, including new chapters on leadership, Obama's oratorical mastery, the pitfalls of apologies-- and an "Argument lab" section to put your new skills to the test."--Page 4 of cover

An introduction to the art of rhetoric explains how persuasion can profoundly influence personal and professional successes and reveals an array of techniques employed by such personalities as Aristotle and Winston Churchill.

9780385347754 (pbk.) 0385347758 (pbk.)

2014378537


Persuasion (Rhetoric)
Persuasión (Retórica)
Debates and debating.
Debates

P 301.5 / H469t 2013