TY  - BOOK
AU  - Heinrichs,Jay
TI  - Thank you for arguing: what Aristotle, Lincoln, and Homer Simpson can teach us about the art of persuasion 
SN  - 9780385347754 (pbk.)
AV  - P 301.5 H469t 2013
PY  - 2013///
CY  - New York
PB  - Three Rivers Press
KW  - Persuasion (Rhetoric)
KW  - Persuasión (Retórica)
KW  - Debates and debating
KW  - Debates
N1  - Includes index; "Expanded and revised, including new chapters on leadership, Obama's oratorical mastery, the pitfalls of apologies-- and an "Argument lab" section to put your new skills to the test."--Page 4 of cover
N2  - An introduction to the art of rhetoric explains how persuasion can profoundly influence personal and professional successes and reveals an array of techniques employed by such personalities as Aristotle and Winston Churchill
ER  -