McQuail, Denis <br/><br/>
McQuail's :  mass communication theory / 
Denis McQuail 
 - 4a ed. 
 - London :  Sage Publications,  2000 
 - 542 p. 
<br/><br/><label>ISBN: </label>0761965467 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Mass media.
<br/><br/><label>Subjects--Index Terms: </label>Mass communication  Theories 
<br/><br/><label>LC Class. No.: </label>P 90  / M478m 2000 
<br/><br/><label>Dewey Class. No.: </label>302.2/34/01