TY  - BOOK
AU  - McQuail,Denis
TI  - McQuail's: mass communication theory 
SN  - 0761965467
AV  - P 90 M478m 2000
U1  - 302.2/34/01 
PY  - 2000///
CY  - London
PB  - Sage Publications
KW  - Mass media
KW  - Mass communication
KW  - Theories
ER  -