TY  - BOOK
AU  - Watson,James
TI  - Media communication: an introduction to theory and process 
SN  - 0312212003
AV  - P 90 W339m 1998
U1  - 302.23 21
PY  - 1998///
CY  - New York
PB  - St. Martin's Press
KW  - Medios de comunicación de masas
KW  - Comunicación
KW  - Mass media
KW  - Médias
N1  - Includes bibliographical references (p. 282-297) and index
UR  - http://www.loc.gov/catdir/bios/hol057/97041486.html
UR  - http://www.loc.gov/catdir/description/hol055/97041486.html
UR  - http://www.loc.gov/catdir/toc/hol052/97041486.html
ER  -