Lacey, Nick,   1961- <br/><br/>
Media institutions and audiences :  key concepts in media studies / 
Nick Lacey 
 - Basingstoke :   Palgrave,  2002       
 - xii, 235 p. 
<br/><br/>The Media Business.- Regulation and Censorship.- Media Texts as Commodities.- Marketing and Public Relations.- The Independent and the Alternative.- Approaches to Audiences.- Defining and Persuading Audiences.- Audiences as Citizens.- Bibliography. 
<br/><br/> Media Institutions and Audiences completes Nick Lacey's trilogy of self-standing texts that give an in-depth introduction to the key concepts of Media Studies at an advanced and university level. 
<br/><br/><label>ISBN: </label>0333658698 9780333658697 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Medios de comunicación de masas 
<br/><br/><label>LC Class. No.: </label>P 91   / L131m 2002