Singletary, Michael W.,  1938- <br/><br/>
Mass communication research :  contemporary methods and applications / 
Michael Singletary. 
 - New York :  Longman,  c1994. 
 - xix, 473 p. :  ill. ;  25 cm. 
<br/><br/>Includes bibliographical references and index. 
<br/><br/><label>ISBN: </label>0801308828 
<br/><br/><label>LCCN: </label>93013973  
<br/><br/><label>Subjects--Topical Terms: </label><br/>Mass media--Research--Methodology.
<br/><br/><label>LC Class. No.: </label>P 91.3  / S617m 1994 
<br/><br/><label>Dewey Class. No.: </label>302.23/072