Research methods and the new media /
Frederick Williams, Ronald E. Rice, Everett M. Rogers.
- New York : London : Free Press ; Collier Macmillan, c1988.
- xii, 212 p. : ill. ; 25 cm.
- Series in communication technology and society .
Includes index.
Bibliography: p. 193-206.
0029353327
88011260
Mass media--Research--Methodology. Mass media--Technological innovations.