Williams, Frederick, 1933-

Research methods and the new media / Frederick Williams, Ronald E. Rice, Everett M. Rogers. - New York : London : Free Press ; Collier Macmillan, c1988. - xii, 212 p. : ill. ; 25 cm. - Series in communication technology and society .

Includes index.

Bibliography: p. 193-206.

0029353327

88011260


Mass media--Research--Methodology.
Mass media--Technological innovations.

P 91.3 / W723r 1988

001.51/072