Shea, Daniel M. <br/><br/>
Campaign craft :  the strategies, tactics, and art of political campaign management / 
Daniel M. Shea 
 - Westport, Conn. :  Praeger,  1996. 
 - xvi, 265 p. ;  24 cm. 
 - Praeger series in political communication,  1062-5623 .
<br/><br/>Includes bibliographical references (p. [253]-259) and index. 
<br/><br/> Introduction : The contempory campaign craft, 3. -- The importance of a campaign plan, 17. -- The lay of the land : Undestanding the campaign context, 27. -- The campaign context, 27. -- Demographic research : The theory if aggregate inference, 53. -- Prior electoral targeting, 71. --     Opposition research : Let's look at the record, 91. -- Strategic thinking, 121. -- How to become a wise consumer of campaign polling, 121. -- Developing a campaign theme, 147. -- Devising a campaign strategy, 157. -- Voter contact techniques, 177. -- Fund - raising strategy, tactics, and tips, 177. -- Paid media, 201. -- The advantages and perils of Earned media, 219. -- Returning to the grassroots, 239 
<br/><br/><label>ISBN: </label>0275954595 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Campañas--Estados Unidos<br/>Partidos políticos--Estados Unidos.<br/>Campaign management--United States.
<br/><br/><label>Subjects--Geographic Terms: </label><br/>Estados Unidos--Política y gobierno.
<br/><br/><label>LC Class. No.: </label>P 95.8  / P897ca 1996 
<br/><br/><label>Dewey Class. No.: </label>324.70973