Albarran, Alan B. <br/><br/>
Media economics :  understading markets, industries and concepts / 
Alan B. Albarran 
 - Ames :  Iowa State University Press,  1996       
 - ix, 227 p. 
<br/><br/><label>ISBN: </label>0813821282 
<br/><br/><label>LC Class. No.: </label>P 96 A327m 1996