TY  - BOOK
AU  - Napoli,Philip M.
TI  - Audience evolution: new technologies and the transformation of media audiences 
SN  - 9780231150347 (cloth : alk. paper)
AV  - P 96 N216a 2011
U1  - 302.23 
PY  - 2011///
CY  - New York
PB  - Columbia University Press
KW  - Mass media
KW  - Audiences
KW  - Digital media
KW  - Technological innovations
KW  - Medios de comunicación de masas
KW  - Innovaciones tecnológicas
N1  - Includes bibliographical references and index; Introduction -- Contextualizing audience evolution -- The transformation of media consumption -- The transformation of audience information systems -- Contesting audiences -- The implications of audience evolution
ER  -