Miller, Michael,  1958- <br/><br/>
Web words that work :  writing online copy that sells / 
Michael Miller. 
 - Indianapolis, Indiana. :  Que Publishing,  [2013] 
 - xvi, 283 p. :  ill. ;  23 cm 
<br/><br/> Includes index. 
<br/><br/>p.1. Online copywriting 101 -- What's different about writing online copy? -- Punctuation, grammar, and other rules to live by -- Conveying confusing content, clearly -- Keeping it short and simple -- Organizing your content -- Firing up your readers -- Finding your voice -- Incorporating visuals -- Utilizing links and outside content -- Optimizing your copy for web search -- p. 2. Writing for different vehicles -- Writing web pages -- Writing online articles -- Writing blog posts -- Writing social media updates -- Writing email newsletters and promotions -- Writing online ads -- Writing online press releases -- Writing online help files and FAQs -- Writing web interfaces -- Writing for mobile devices -- p. 3. Getting it done -- Determining the right delivery formats -- Dealing with web page design -- Working with technical and design staff -- The final word : think like the reader. 
<br/><br/><label>ISBN: </label>9780789750594 0789750597 
<br/><br/><label>LCCN: </label>2012046091 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Online authorship.<br/>Webometrics<br/>20150700
<br/><br/><label>LC Class. No.: </label>PN 171  / M649w 2013 
<br/><br/><label>Dewey Class. No.: </label>808.06/6659