TY  - BOOK
AU  - Miller,Michael
TI  - Web words that work: writing online copy that sells 
SN  - 9780789750594
AV  - PN 171 M649w 2013
U1  - 808.06/6659 
PY  - 2013///]
CY  - Indianapolis, Indiana.
PB  - Que Publishing
KW  - Online authorship
KW  - Webometrics
KW  - 20150700
N1  - Includes index; p.1. Online copywriting 101 -- What's different about writing online copy? -- Punctuation, grammar, and other rules to live by -- Conveying confusing content, clearly -- Keeping it short and simple -- Organizing your content -- Firing up your readers -- Finding your voice -- Incorporating visuals -- Utilizing links and outside content -- Optimizing your copy for web search -- p. 2. Writing for different vehicles -- Writing web pages -- Writing online articles -- Writing blog posts -- Writing social media updates -- Writing email newsletters and promotions -- Writing online ads -- Writing online press releases -- Writing online help files and FAQs -- Writing web interfaces -- Writing for mobile devices -- p. 3. Getting it done -- Determining the right delivery formats -- Dealing with web page design -- Working with technical and design staff -- The final word : think like the reader
ER  -