MacFarland, David T <br/><br/>
Future radio programming strategies :  cultivating listenership in the digital age / 
David T. MacFarland 
 - 2 
 - Mahwah :  Lawrence Erlbaum Associates Publishers,  1997       
 - xii, 273 p. 
<br/><br/><label>ISBN: </label>0805821058 
<br/><br/><label>LC Class. No.: </label>PN 1991.55 M143f 1997