TY  - BOOK
AU  - MacFarland, David T
TI  - Future radio programming strategies: cultivating listenership in the digital age 
SN  - 0805821058
AV  - PN 1991.55 M143f 1997 
PY  - 1997///
CY  - Mahwah
PB  - Lawrence Erlbaum Associates Publishers
ER  -