Bielby, Denise D. <br/><br/>
Global TV:  Exporting television and culture in the world market / 
Denise D. Bielby and C. Lee Harrington. 
 - New York :  New York University Press,  c2008. 
 - xv, 259 p. ;  23 cm. 
<br/><br/>Includes bibliographical references and index. 
<br/><br/>1. The Syndication Market in U.S. Television -- 2. Television in the Global Market -- 3. The (Continued) Relevance of Genre -- 4. Managing Television's Cultural Properties -- 5. Discourses of Distribution: Circuit Models of Television -- Conclusion: Television's Culture World. 
<br/><br/> "Programs from different countries are packaged, bought, and sold all over the world, under the watch of an industry that is extraordinarily lucrative for major studios and production companies. In Global TV, Denise D. Bielby and C. Lee Harrington seek to understand the machinery of this marketplace, its origins and history, its inner workings, and its product management. In so doing, they are led to explore the cultural significance of this global trade, and to ask how it is so remarkably successful despite the inherent cultural differences between shows and local audiences."--BOOK JACKET. 
<br/><br/><label>ISBN: </label>9780814799413 (cl : alk. paper) 0814799418 (cl : alk. paper) 9780814799420 (pb : alk. paper) 0814799426 (pb : alk. paper) 
<br/><br/><label>LCCN: </label>2008010218 
<br/><br/><label>Nat. Bib. No.: </label>GBA8A6609  bnb 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Television broadcasting--Social aspects.<br/>Television programs--Marketing.
<br/><br/><label>LC Class. No.: </label>PN 1992.6  / B587g 2008 
<br/><br/><label>Dewey Class. No.: </label>302.23/45