Banet-Weiser, Sarah,  1966- <br/><br/>
Kids rule! :  Nickelodeon and consumer citizenship / 
Sarah Banet-Weiser. 
 - Durham :  Duke University Press,  c2007. 
 - xiv, 276 p. :  ill. ;  25 cm. 
 - Console-ing passions .
 - Console-ing passions. .
<br/><br/>Includes bibliographical references (p. [245]-257) and index. 
<br/><br/>"We, the people of Nickelodeon" : theorizing empowerment and consumer citizenship -- The success story : Nickelodeon and the cable industry -- The Nickelodeon brand : buying and selling the audience -- Girls rule! : gender, feminism, and Nickelodeon -- Consuming race on Nickelodeon -- Is Nick for kids? : irony, camp, and animation in the Nickelodeon brand -- Conclusion : kids rule : the Nickelodeon universe. 
<br/><br/><label>ISBN: </label>9780822339762 (cloth : alk. paper) 0822339765 (cloth : alk. paper) 9780822339939 (pbk. : alk. paper) 0822339935 (pbk. : alk. paper) 
<br/><br/><label>LCCN: </label>2007014054 
<br/><br/><label>Subjects--Corporate Names: </label><br/>Nickelodeon (Television network)
<br/><br/><label>Subjects--Topical Terms: </label><br/>Children's television programs--United States.<br/>Child consumers--United States.<br/>Programas de televisión para niños--Estados Unidos.<br/>Consumidores infantiles--Estados Unidos.<br/>Niños como consumidores--Estados Unidos.
<br/><br/><label>LC Class. No.: </label>PN 1992.92  / B215k 2007 
<br/><br/><label>Dewey Class. No.: </label>791.450973