TY  - BOOK
AU  - Banet-Weiser,Sarah
TI  - Kids rule!: Nickelodeon and consumer citizenship 
T2  - Console-ing passions
SN  - 9780822339762 (cloth : alk. paper)
AV  - PN 1992.92 B215k 2007
U1  - 791.450973 
PY  - 2007///
CY  - Durham
PB  - Duke University Press
KW  - Nickelodeon (Television network)
KW  - Children's television programs
KW  - United States
KW  - Child consumers
KW  - Programas de televisión para niños
KW  - Estados Unidos
KW  - Consumidores infantiles
KW  - Niños como consumidores
N1  - Includes bibliographical references (p. [245]-257) and index; "We, the people of Nickelodeon" : theorizing empowerment and consumer citizenship -- The success story : Nickelodeon and the cable industry -- The Nickelodeon brand : buying and selling the audience -- Girls rule! : gender, feminism, and Nickelodeon -- Consuming race on Nickelodeon -- Is Nick for kids? : irony, camp, and animation in the Nickelodeon brand -- Conclusion : kids rule : the Nickelodeon universe
UR  - http://catdir.loc.gov/catdir/toc/ecip0715/2007014054.html
ER  -