TY - BOOK AU - Rai,Amit TI - Untimely Bollywood: globalization and India's new media assemblage SN - 9780822343943 (cloth : alk. paper) AV - PN 1993.5 R149u 2009 U1 - 302.23 PY - 2009/// CY - Durham [NC] PB - Duke University Press KW - Motion picture industry KW - India KW - Bombay KW - Mass media KW - Motion pictures KW - Globalization N1 - Includes bibliographical references (p. [275]-289) and index; Introduction : India and the new nonlinear media assemblage -- "First day, first show" : Bollywood cinemagoing and the new sensorium -- Contagious multiplicities and the nonlinear life of the new media -- "The best quality cinema viewing . . . everywhere. everytime.": on the malltiplex -- Mutagen in India -- "With you every moment in time" : on the emergent ittafaq (chance) assemblage -- Conclusion : clinamedia ER -