The business of media distribution : monetizing film, TV, and video content /
Jeff Ulin.
- Burlington, MA : Focal Press, 2010.
- xvii, 509 p. : ill. ; 23 cm.
Includes bibliographical references (p. 462-472) and index.
9780240812007 (pbk. : alk. paper)
2009039128
Motion pictures--Marketing. Video recordings--Marketing. Television broadcasting--Marketing. Imagenes en Movimiento--Mercadeo. Las Grabaciones de Video--Mercadeo. La Rediodifunsion Televisiva--Mercadeo.