Kumar, Martha Joynt. <br/><br/>
Managing the president's message :  the White House communications operation / 
Martha Joynt Kumar. 
 - Baltimore :  Johns Hopkins University Press,  2007. 
 - xxxii, 345 p. :  ill. ;  24 cm. 
<br/><br/>Includes bibliographical references (p. [307]-332) and index. 
<br/><br/>Creating an effective  communications operation -- The communications operation of President Bill Clinton -- The communications operations of President George W. Bush -- White House communications advisers -- The press secretary to the President -- The gaggle and the daily briefing -- Presidential press conferences -- Managing the message. 
<br/><br/>
<br/><br/><label>ISBN: </label>9780801886522 (hardcover : alk. paper) 080188652X (hardcover : alk. paper) 
<br/><br/><label>LCCN: </label>2006037724 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Government and the press--United States.<br/>Press and politics--United States.<br/>Presidents--Press coverage--United States.<br/>Communication--Political aspects--United States.
<br/><br/><label>LC Class. No.: </label>PN 4738  / K96m 2007 
<br/><br/><label>Dewey Class. No.: </label>352.3/840973