Geller, Valerie. <br/><br/>
Beyond powerful radio :  a communicator's guide to the internet age : news, talk, information & personality for broadcasting, podcasting, internet, radio / 
Valerie Geller ; edited by Turi Ryder. 
 - 2nd ed. 
 - Amsterdam ;  Boston :  Elsevier/Focal Press,  2011. 
 - xvii, 512 p. :  ill. ;  23 cm. 
<br/><br/> Includes index.  "Revised new edition"--Cover. 
<br/><br/>Part I Tools: Creating Content for Any Platform 1 Creating Powerful Content-No Longer "Just Radio" 2 Are You a Generator or a Reactor? 3 Personality Radio and Morning Shows 4 From Rock to Talk (For Anyone Who Wants to Do a Talk Show!) 5 Local vs. National Programming 6 Performance and Formatics 7 Finding and Developing Talent 8 Airchecking 9 Managing High-Ego Talent 10 Avoiding Burnout 11 Show Prep 12 Producers 13 Radio Talk Shows 14 Call Screening 15 Interview Techniques-for Journalists, Talk Hosts and Music Personalities 16 Public Service Part II Storytelling and Voice 17 Becoming a Powerful Storyteller 18 Your Voice-Improving Your Instrument Part III News 19 Creating Powerful News 20 In Case of Emergency 21 Citizen Journalism 22 Traffic and Weather Together 23 Newswriting 24 News Anchoring 25 Multi-version News 26 Integrating News and Talk for Radio, TV and the Web 27 Integrating Radio and TV News Part IV Working Across Multi-Platforms 28 Audio Communication Across Multiple Delivery Platforms: Broadcasting, Streaming, Video, Social Media, Podcasting, and Beyond... Part V Marketing Content 29 Promotion 30 Branding-Building The Brand Beyond Radio Part VI Making Money 31 Sales and Commercials 32 Fundraising and Giving Part VII Understanding the Audience 33 LifeStage Demographics 34 Research Part VIII Final Notes 35 Final Notes Resources 
<br/><br/> A guide to becoming a broadcast communicator on radio or internet. It is suitable for broadcasters who want to learn the craft and improve. 
<br/><br/><label>ISBN: </label>9780240522241 9780240500058 9780240817989 
<br/><br/><label>LCCN: </label>2011920373 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Radio broadcasting.<br/>Radio broadcasters.<br/>Broadcast journalism.<br/>Webcasting.<br/>Internet radio broadcasting.<br/>Communication.
<br/><br/><label>LC Class. No.: </label>PN1991.55  / G318 2011 
<br/><br/><label>Dewey Class. No.: </label>070.1/9