Batten, Frank,   1927-2009. <br/><br/>
The Weather Channel :  the improbable rise of a media phenomenon / 
Frank Batten with Jeffrey L. Cruikshank. 
 - Boston, Mass :  Harvard Business School Press,  2002. 
 - xi, 276 p., [16] p. of plates :  ill. (some col.) ;  24 cm. 
<br/><br/> index. 
<br/><br/>Foundations -- A new idea -- Building the data path -- Birthing pains -- Flirting with extinction -- The fast lane -- Brand building and other adventures -- Disruptive technologies -- The Weather Channel in context. 
<br/><br/><label>ISBN: </label>1578515599 9781578515592 
<br/><br/><label>Subjects--Personal Names: </label><br/>Weather Channel (Television station : Atlanta, Ga.)--History--20th century.
<br/><br/><label>Subjects--Topical Terms: </label><br/>Television weathercasting--History--Georgia--Atlanta--20th century.<br/>Sistemas de transmisión de datos.<br/>Meteorología  --Equipo y accesorios.--Mapas<br/>Transmisión de facsímiles --Equipo y accesorios.<br/>Pronóstico del tiempo  -- -- 
<br/><br/><label>LC Class. No.: </label>QC 877.5  / B335w 2002 
<br/><br/><label>Dewey Class. No.: </label>551.6309