TY  - BOOK
AU  - Batten,Frank
AU  - Battan,Frank
AU  - Cruikshank,Jeffrey L.
TI  - The Weather Channel: the improbable rise of a media phenomenon 
SN  - 1578515599
AV  - QC 877.5 B335w 2002
U1  - 551.6309 
PY  - 2002///
CY  - Boston, Mass
PB  - Harvard Business School Press
KW  - Weather Channel (Television station : Atlanta, Ga.)
KW  - Television weathercasting
KW  - Georgia
KW  - Atlanta
KW  - History
KW  - 20th century
KW  - Sistemas de transmisión de datos
KW  - Meteorología
KW  - Mapas
KW  - Equipo y accesorios
KW  - Transmisión de facsímiles
KW  - Pronóstico del tiempo
N1  - index; Foundations -- A new idea -- Building the data path -- Birthing pains -- Flirting with extinction -- The fast lane -- Brand building and other adventures -- Disruptive technologies -- The Weather Channel in context
ER  -