TY  - SOUND
AU  - Berger,Arthur Asa
TI  - Ads, fads, and consumer culture: advertising's impact on American character and society 
AV  - 1erAPT1erB496a 2004 
U1  - 659.10420973 
PY  - 2004///
CY  - Princeton, N.J.
PB  - Recording for the Blind & Dyslexic
KW  - Advertising
KW  - United States
KW  - Popular culture
KW  - Consumer education
N1  - Originally published: Lanham, Md. : Rowman & Littlefield Pub., c2004. 2nd ed; Includes bibliographical references; Advertising in American society -- Consumer cultures -- Advertising and the communication process -- Running it up a flagpole to see if anyone salutes -- Sexuality and advertising -- Political advertising -- The marketing society -- Analyzing print advertisements -- Analyzing television commercials: the Macintosh "1984" commercial -- Where next?; Distribution is restricted to RFB & D members who have a documented print disability such as a visual impairment, learning disability or other physical disability
N2  - [This book] features new material on classified advertising, advertising agencies in the recent economy, postmodern perspectives on adverting, new consumer cultures, metaphor and metonymy, product placement, and the 2002 California campaign for governor. A new chapter raises questions about prescription drug advertising and adverting to children.-Back cover
ER  -