TY  - BOOK
AU  - Yeung,Rob
TI  - Is for influence: the new science of persuasion
SN  - 9781905744657
PY  - 2011///
CY  - New York
PB  - Macmillan
KW  - Influence (Psychology)
KW  - Persuasion (Psychology)
KW  - Self-presentation
N1  - Formerly CIP
ER  -