Lucas, Gavin <br/><br/>
Guerrilla advertising 2 /  More unconventional brand communication 
Gavin Lucas 
 - London :  Laurence King,  2011 
 - 189 p. :  ill.  30 cm. 
<br/><br/>Street propaganda --  Site-specific --  Sneaky manoeuvres --  Stunts --  Multi-fronted attack. 
<br/><br/> Showcases the varied and inventive tactics that are being used by big-name brands, non-profit organizations and individuals to promote themselves, their ideas and their products. This title features over 70 international campaigns, including: Stunts, Street Propaganda, Sneaky Tactics, Site-specific campaigns and Multi-fronted attacks. 
<br/><br/><label>ISBN: </label>9781856697477 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Advertising campaigns.<br/>Advertising.<br/>Publicity.
<br/><br/><label>LC Class. No.: </label> / L933 2011