TY  - BOOK
AU  - Lucas,Gavin
TI  - Guerrilla advertising 2: More unconventional brand communication
SN  - 9781856697477
PY  - 2011///
CY  - London
PB  - Laurence King
KW  - Advertising campaigns
KW  - Advertising
KW  - Publicity
N1  - Street propaganda --  Site-specific --  Sneaky manoeuvres --  Stunts --  Multi-fronted attack
N2  - Showcases the varied and inventive tactics that are being used by big-name brands, non-profit organizations and individuals to promote themselves, their ideas and their products. This title features over 70 international campaigns, including: Stunts, Street Propaganda, Sneaky Tactics, Site-specific campaigns and Multi-fronted attacks
ER  -