Perloff, Richard M. <br/><br/>
The dynamics of persuasion :  communication and attitudes in the 21st century / 
Richard M. Perloff. 
 - 3rd ed. 
 - New York :  Lawrence Erlbaum Associates,  c2008. 
 - xvii, 563 p. :  ill. ;  23 cm. 
 - LEA's communication series .
<br/><br/>Includes bibliographical references (p. [487]-532) and indexes. 
<br/><br/>Introduction to persuasion -- Attitudes : definition and structure -- Attitudes : functions and consequences -- Attitude measurement -- Processing persuasive communications -- "Who says it?" : source factors in persuasion -- Message factors -- Personality and persuasion -- Cognitive dissonance theory -- Interpersonal persuasion -- Advertising -- Communication campaigns. 
<br/><br/> Presents an introduction to persuasive communication and attitude change. This book explores the structure and functions of attitudes, consistency between attitude and behavior, and issues in attitude measurement. It investigates the impact of persuasive communication on attitudes toward various topics, including health and politics. 
<br/><br/><label>ISBN: </label>9780805863604 (alk. paper) 0805863605 (alk. paper) 
<br/><br/><label>LCCN: </label>2007016430 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Persuasion (Psychology)<br/>Mass media--Psychological aspects.<br/>Attitude change.
<br/><br/><label>LC Class. No.: </label>BF637.P4  / P451 2008 
<br/><br/><label>Dewey Class. No.: </label>153.8/52