Hodock, Calvin L. <br/><br/>
Why (smart companies) do dumb things :  lessons learned from innovation blunders : avoiding eight common mistakes in new product development / 
Calvin L. Hodock. 
 - Amherst, N.Y. :  Prometheus Books,  2007. 
 - 357 pages ;  24 cm. 
<br/><br/>Includes bibliographical references and index. 
<br/><br/>The innovation challenge -- Avoiding marketing misjudgment -- Antidotes to poisoned positioning -- The perils of dead-on-arrival products -- Competitive delusion -- Fatality in frugality -- The evil of timetable tyranny -- Defective marketing intelligence -- Marketing dishonesty -- What's it all about? -- Rules of engagement: shareholders -- Rules of engagement: corporations and MBA programs -- A few final thoughts. 
<br/><br/> 	<br/>"In Why Smart Companies Do Dumb Things, industry professional Calvin L. Hodock examines eight typical innovation blunders that, time after time, undermine the success of new product development."--Jacket. 
<br/><br/><label>ISBN: </label>9781591025689 (alk. paper) 
<br/><br/><label>Subjects--Topical Terms: </label><br/>New products.<br/>Productos nuevos<br/>Innovaciones empresariales
<br/><br/><label>LC Class. No.: </label>HD 45  / H691w 2007