TY  - BOOK
AU  - Hodock,Calvin L.
TI  - Why (smart companies) do dumb things: lessons learned from innovation blunders : avoiding eight common mistakes in new product development 
SN  - 9781591025689 (alk. paper)
AV  - HD 45 H691w 2007
PY  - 2007///
CY  - Amherst, N.Y.
PB  - Prometheus Books
KW  - New products
KW  - Productos nuevos
KW  - Innovaciones empresariales
N1  - Includes bibliographical references and index; The innovation challenge -- Avoiding marketing misjudgment -- Antidotes to poisoned positioning -- The perils of dead-on-arrival products -- Competitive delusion -- Fatality in frugality -- The evil of timetable tyranny -- Defective marketing intelligence -- Marketing dishonesty -- What's it all about? -- Rules of engagement: shareholders -- Rules of engagement: corporations and MBA programs -- A few final thoughts
N2  - 	
"In Why Smart Companies Do Dumb Things, industry professional Calvin L. Hodock examines eight typical innovation blunders that, time after time, undermine the success of new product development."--Jacket
UR  - http://www.loc.gov/catdir/toc/ecip0721/2007027083.html
ER  -