Wiersema, Fred. <br/><br/>
Customer intimacy  pick your partners, shape your culture, win together / 
Fred, Wiersema. 
 - Santa Monica, Calif. :  Knowledge Exchange,  1996. 
 - 221 p. :  22 cm. 
<br/><br/> Includes index (P.215-218) 
<br/><br/><label>ISBN: </label>1888232005 9781888232004 
<br/><br/><label>Subjects--Topical Terms: </label><br/>CRV<br/>Colección René Villarreal.<br/>Customer services.<br/>Customer relations.
<br/><br/><label>LC Class. No.: </label>bW648c 1996