Besanko, David,   1955-  <br/><br/>
Economics of strategy / 
David Besanko, David Dranove, Mark Shanley, Scott Schaefer 
 - 3rd edition 
 - Hoboken, NJ :  John Wiley & Sons,  c2004. 
 - xxiv, 632 pages :  illustrations ;  27 cm. 
<br/><br/>Includes bibliographical references and indexes. 
<br/><br/>Introduction: Strategy and Economics.<br/>Primer: Economic Concepts for Strategy.<br/>PART ONE: FIRM BOUNDARIES.	<br/>1. The Evolution of the Modern Firm.<br/>2. The Horizontal Boundaries of the Firm: Economies of Scale and Scope.<br/>3. The Vertical Boundaries of the Fi<br/> 
<br/><br/> This Third Edition of Besanko, Dranove, Shanley, and Schaefer's highly acclaimed text blends economic theory with the latest thinking on strategy. The result is an innovative and highly effective framework for understanding the strategic activities within a firm.Offering in-depth, modern coverage of a broad range of topics, the Third Edition features expanded material on personnel economics, revised treatment of culture and power, in-depth coverage of competition in markets with network effects, detailed discussion of the option theory of investment, and updated coverage of diversification. 
<br/><br/><label>ISBN: </label>047121213X (cloth) 9780471212133 (cloth) 0471448974 (WIE) 
<br/><br/><label>LCCN: </label>2003045092 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Strategic planning--Economic aspects.<br/>Managerial economics.<br/>Gestión empresarial<br/>Economía gerencial <br/>Planificación estratégica 
<br/><br/><label>LC Class. No.: </label>HD 30.28  / B554e 2004 
<br/><br/><label>Dewey Class. No.: </label>658.4/012