Ries, Al <br/><br/>
The origin of brands :  discover the natural laws of product innovaton and business survival / 
Al Ries, Laura Ries 
 - New York :  Harper Business,  2004       
 - 308p. 
<br/><br/><label>ISBN: </label>0060570148 
<br/><br/><label>LC Class. No.: </label>Astry