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Economics of strategy / David Besanko, David Dranove, Mark Shanley, Scott Schaefer

By: Contributor(s): Material type: TextTextLanguage: English Publication details: Hoboken, NJ : John Wiley & Sons, c2004.Edition: 3rd editionDescription: xxiv, 632 pages : illustrations ; 27 cmISBN:
  • 047121213X (cloth)
  • 9780471212133 (cloth)
  • 0471448974 (WIE)
Subject(s): DDC classification:
  • 658.4/012
LOC classification:
  • HD 30.28 B554e 2004
Online resources:
Contents:
Introduction: Strategy and Economics. Primer: Economic Concepts for Strategy. PART ONE: FIRM BOUNDARIES. 1. The Evolution of the Modern Firm. 2. The Horizontal Boundaries of the Firm: Economies of Scale and Scope. 3. The Vertical Boundaries of the Fi
Summary: This Third Edition of Besanko, Dranove, Shanley, and Schaefer's highly acclaimed text blends economic theory with the latest thinking on strategy. The result is an innovative and highly effective framework for understanding the strategic activities within a firm.Offering in-depth, modern coverage of a broad range of topics, the Third Edition features expanded material on personnel economics, revised treatment of culture and power, in-depth coverage of competition in markets with network effects, detailed discussion of the option theory of investment, and updated coverage of diversification.
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Holdings
Item type Current library Home library Collection Shelving location Call number Copy number Status Date due Barcode
Libro Libro Biblioteca Juan Bosch Biblioteca Juan Bosch Ciencias Sociales Ciencias Sociales (3er. Piso) HD 30.28 B554e 2004 (Browse shelf(Opens below)) 1 Available 00000005912

Includes bibliographical references and indexes.

Introduction: Strategy and Economics.
Primer: Economic Concepts for Strategy.
PART ONE: FIRM BOUNDARIES.
1. The Evolution of the Modern Firm.
2. The Horizontal Boundaries of the Firm: Economies of Scale and Scope.
3. The Vertical Boundaries of the Fi

This Third Edition of Besanko, Dranove, Shanley, and Schaefer's highly acclaimed text blends economic theory with the latest thinking on strategy. The result is an innovative and highly effective framework for understanding the strategic activities within a firm.Offering in-depth, modern coverage of a broad range of topics, the Third Edition features expanded material on personnel economics, revised treatment of culture and power, in-depth coverage of competition in markets with network effects, detailed discussion of the option theory of investment, and updated coverage of diversification.

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