Public relations in schools / [edited by] Theodore J. Kowalski.

Contributor(s):

Kowalski, Theodore J

Material type: Text

TextPublication details: Boston : Prentice Hall, 2011.Edition: 5th edDescription: xx, 252 p. ; 23 cmISBN:

9780137072453 (alk. paper)
0137072457 (alk. paper)

Subject(s):

DDC classification:

659.2 22

LOC classification:

LB 2847 P976 2011

Summary: "By emphasizing the importance of two-way communication, this book offers a broad yet unique perspective on the importance of successful public relations programs in schools by integrating theory and knowledge. A public relations program is about building and maintaining relationships through an open exchange of information, and this book teaches administrators, regardless of their assignment, how communication and relationships directly affect organizational behavior, and ultimately, school success."--Page 4 of cover

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Holdings
Item type	Current library	Home library	Collection	Shelving location	Call number	Status	Date due	Barcode
Libro	Biblioteca Juan Bosch	Biblioteca Juan Bosch	Humanidades	Automatización y Procesos Técnicos (1er. Piso)	LB 2847 P976 2011 (Browse shelf(Opens below))	Available		00000138170

Includes bibliographical references and index.

"By emphasizing the importance of two-way communication, this book offers a broad yet unique perspective on the importance of successful public relations programs in schools by integrating theory and knowledge. A public relations program is about building and maintaining relationships through an open exchange of information, and this book teaches administrators, regardless of their assignment, how communication and relationships directly affect organizational behavior, and ultimately, school success."--Page 4 of cover

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