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Strategic marketing management / Carol H. Anderson, Julian W. Vincze.

By: Contributor(s): Material type: TextTextLanguage: English Publication details: Boston : Houghton Mifflin, 2004.Edition: Second editionDescription: xxxiii, 863 pages : illustrations ; 27 cmISBN:
  • 0618338071
  • 9780618338078
Subject(s): DDC classification:
  • 658.8/02
LOC classification:
  • HF 5415.13 A545s 2004
Summary: Highlights several retail businesses and explains why they are successful.
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Holdings
Item type Current library Home library Collection Shelving location Call number Copy number Status Date due Barcode
Libro Libro Biblioteca Juan Bosch Biblioteca Juan Bosch Ciencias Sociales Ciencias Sociales (3er. Piso) HF 5415.13 A545s 2004 (Browse shelf(Opens below)) 1 Available 00000169998

Includes bibliographical references and index.

Highlights several retail businesses and explains why they are successful.

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