Navigating the metaverse : a guide to limitless possibilities in a WEB 3.0 world / Cathy Hackl; Dirk Lueth; Tommaso Di Bartolo .

By:

Hackl, Cathy

Contributor(s):

Language: eng Publication details: New Jersey, Wiley, Hoboken, 2022.Description: 250 pages : illustration ; 24 cmISBN:

9781119898993

Subject(s):

LOC classification:

H122n 2022.

Contents:

A primer on the metaverse What is the metaverse economy? Building a business case for the metaverse Meet the metaverse consumers New business opportunities in the metaverse Key segments of NFT commercialization NFT deep dive Putting together an action plan Perspectives on tomorrow's metaverse

Summary: "The Metaverse Economy will provide people or organizations with a guide to jump into this complex, fast-moving universe to spark a revelation that brands and businesses may lead to newfound revenue and consumer engagement in the medium with the potential to define a generation. The metaverse brings new opportunities for consumers and brands to interact and exchange in a digital frontier. The metaverse experience is truly open to consumers, creators, and companies. The main topics of the book will be the metaverse, the metaverse economy, business models in the metaverse, technology insights, digital assets (e.g. NFTs), cryptocurrency, strategy, and how companies and consumers will interact in the metaverse. The biggest point of the book addresses is the uncertainty or fear businesses have when entering a new market. There are changes to resource allocation, product development, business strategy, etc. We want to give businesses confidence to pursue projects in the metaverse and spark an ?aha moment.? We offer confidence by providing foundational knowledge that breaks down the metaverse, metaverse economy, consumer trends, business trends, and technology trends so businesses can build the best metaverse strategy and customer connections in this new market."-

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Holdings
Item type	Current library	Home library	Collection	Shelving location	Call number	Copy number	Status	Date due	Barcode
Libro	Biblioteca Juan Bosch	Biblioteca Juan Bosch	Automatización y Procesos Técnicos	Automatización y Procesos Técnicos (1er. Piso)	H122n 2022. (Browse shelf(Opens below))	4	Available		00000163434

A primer on the metaverse
What is the metaverse economy?
Building a business case for the metaverse
Meet the metaverse consumers
New business opportunities in the metaverse
Key segments of NFT commercialization
NFT deep dive
Putting together an action plan
Perspectives on tomorrow's metaverse

"The Metaverse Economy will provide people or organizations with a guide to jump into this complex, fast-moving universe to spark a revelation that brands and businesses may lead to newfound revenue and consumer engagement in the medium with the potential to define a generation. The metaverse brings new opportunities for consumers and brands to interact and exchange in a digital frontier. The metaverse experience is truly open to consumers, creators, and companies. The main topics of the book will be the metaverse, the metaverse economy, business models in the metaverse, technology insights, digital assets (e.g. NFTs), cryptocurrency, strategy, and how companies and consumers will interact in the metaverse. The biggest point of the book addresses is the uncertainty or fear businesses have when entering a new market. There are changes to resource allocation, product development, business strategy, etc. We want to give businesses confidence to pursue projects in the metaverse and spark an ?aha moment.? We offer confidence by providing foundational knowledge that breaks down the metaverse, metaverse economy, consumer trends, business trends, and technology trends so businesses can build the best metaverse strategy and customer connections in this new market."-

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