Think like a rock star : how to create social media and marketing strategies that turn customers into fans / Mack Collier; Foreword by Kathy Sierra.

By:

Collier, Mack

Contributor(s):

Sierra, Kathy, 1957- [foreword]

Language: eng Series: Business book summaryPublication details: New York : McGraw-Hill Education, 2013.Description: xv, 208 pages : illustrations ; 23 cmISBN:

9780071806091
0071806091

Subject(s):

LOC classification:

HM 742 C699t 2013

Contents:

Part 1 : The four reasons rock stars have fans (and your company has customers). Rock stars are fans themselves Rock stars look for ways to shift control to their fans Rock stars find the bigger idea behind the music they create Rock stars embrace and empower their fans Part 2 : Understanding and connecting with your fans. Who your fans are and how you can connect with them How to handle negative comments and convert angry customers into passionate fans Part 3 : Building a fan-centric company. How to organize your employees so they can better connect with your customers How to organize and mobilize your customer and brand advocates How to empower your fans and employees How to help your brand ambassadors connect with your customers What comes next

Summary: Mark Collier provides step-by-step instructions that show marketing professionals how to connect with customers both online and offline to create a truly fan-centric brand. Using case studies of how rock stars like Lady Gaga, Taylor Swift, Katy Perry, and Blink-182 cultivate fans, it teaches readers how to apply those lessons to create brand advocates who will grow profits, improve business frameworks, and contribute more than ever to the success of the brand

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Holdings
Item type	Current library	Home library	Collection	Shelving location	Call number	Copy number	Status	Date due	Barcode
Libro	Biblioteca Juan Bosch	Biblioteca Juan Bosch	Ciencias Sociales	Ciencias Sociales (3er. Piso)	HM 742 C699t 2013 (Browse shelf(Opens below))	1	Available		00000171173

Part 1 : The four reasons rock stars have fans (and your company has customers). Rock stars are fans themselves
Rock stars look for ways to shift control to their fans
Rock stars find the bigger idea behind the music they create
Rock stars embrace and empower their fans
Part 2 : Understanding and connecting with your fans. Who your fans are and how you can connect with them
How to handle negative comments and convert angry customers into passionate fans
Part 3 : Building a fan-centric company. How to organize your employees so they can better connect with your customers
How to organize and mobilize your customer and brand advocates
How to empower your fans and employees
How to help your brand ambassadors connect with your customers
What comes next

Mark Collier provides step-by-step instructions that show marketing professionals how to connect with customers both online and offline to create a truly fan-centric brand. Using case studies of how rock stars like Lady Gaga, Taylor Swift, Katy Perry, and Blink-182 cultivate fans, it teaches readers how to apply those lessons to create brand advocates who will grow profits, improve business frameworks, and contribute more than ever to the success of the brand

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