Analyzing elections / Rebecca B. Morton.

Includes bibliographical references (p. 645-672) and index.

How elections rule American politics
Understanding turnout
Trends in voter mobilization
Candidates, primaries, and ideological divergence
Polarized over policy or voting on valence?
How campaigns are financed
How campaign money affects voters
The mass media and voters' information
Controlling the behavior of elected officials
Measuring public opinion
Congressional elections
Presidential primaries
Presidential elections
Minor parties and independent candidates
Minority voters and representation
The future and analyzing elections

Analyzing Elections provides students with the analytical tools for understanding the electoral process and uses those tools to explore an abundance of real-world examples. It begins by examining the roles of the basic actors in elections--voters, candidates, parties and interest groups--and the institutional process through which the actors move. The analytical techniques presented in the first part of the book are then applied to questions about the effects of money and the mass media on electoral outcomes, the extent to which elections can control errant officials, and the problems of measuring public opinion and preferences. Special attention is devoted to the unique issues involved in the congressional redistricting as well as presidential primaries and the Electoral College. The analysis is extended to consider the roles played my minor party and independent candidates and the problems minorities face in achieving representation in the American electoral process.