The influencer code : how to unlock the power of influencer marketing / Amanda Russell ; [foreword by Jesse Itzler]

Influencer marketing. Marketing is evolving -- The biggest misconceptions about influence -- The four types of influencers -- Step one: Always start with the end in mind. Setting smart goals -- Beyond the buzz -- The roles influencers can play across your business -- Step two: Observe and identify. Influencing your customer -- Measuring an influencer's influence -- Brand Ambassadors 101 -- Step three: Connect. Crafting the irresistible influencer opportunity -- Making the approach to your inflencer -- Defining the relationship -- HIIM: High impact influence measurement -- The keys to developing killer inflencer marketing content -- Applying the principles of influencer marketing. The code in action -- The code of tomorrow.

"The Influencer Code is the essential reference for any company looking to leverage the power of influencers to elevate their brand and grow their business. From Fortune 500s to local fitness studios, whether you offer financial services or sell donuts, reaching today's consumers is more complicated than ever. More and more, marketers are reaching out to people who style themselves "influencers": those people who have a big--and, more importantly--loyal audience ready to hear what they have to say about anything. Yet despite "influencer marketing" fast becoming one of the biggest buzz terms of the decade, it couldn't be more misunderstood. Written by an accomplished entrepreneur, professor, and award-winning YouTube star, The Influencer Code breaks down the biggest myths that brands are getting wrong and shows you how to get it right by defining and showcasing what true influencer marketing is and how to leverage it to achieve your business goals in a simple yet powerful 3-step code. The Influencer Code simplifies the complex world of influencer marketing, covering how to research, evaluate, and employ the right influencers for their markets, as well as how to legally and strategically integrate them into marketing campaigns to achieve specific goals. The future of marketing depends on forming authentic partnerships between brands and influencers. The go-to resource for all things influencer marketing, The Influencer Code is your shortcut to making that future a reality." --Amazon.com.