The smarter screen : surprising ways to influence and improve online behavior / Shlomo Benartzi with Jonah Lehrer.

By:

Benartzi, Shlomo

Contributor(s):

Lehrer, Jonah Richard, 1981-

Language: eng Publication details: New York : Portfolio, 2015Description: viii, 248 pages ; 24 cmISBN:

9781591847861
1591847869

Subject(s):

LOC classification:

HF 5415.32 B456s 2015

Contents:

The mental screen -- Function follows form -- Display biases -- The new mirror -- Desirable difficulty -- Digital tailoring -- The choice opportunity -- Thinking architecture.

Summary: A leading behavioral economist reveals the tools that will improve our decision making on screens. Office workers spend the majority of their waking hours staring at screens. Unfortunately, few of us are aware of the visual biases and behavioral patterns that influence our thinking when we re on our laptops, iPads, smartphones, or smartwatches. The sheer volume of information and choices available online, combined with the ease of tapping "buy," often make for poor decision making on screens. In "The Smarter Screen, " behavioral economist Shlomo Benartzi reveals a tool kit of interventions for the digital age. Using engaging reader exercises and provocative case studies, Benartzi shows how digital designs can influence our decision making on screens in all sorts of surprising ways. For example: You re more likely to add bacon to your pizza if you order online. If you read this book on a screen, you re less likely to remember its content.

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Holdings
Item type	Current library	Home library	Collection	Shelving location	Call number	Copy number	Status	Date due	Barcode
Libro	Biblioteca Juan Bosch	Biblioteca Juan Bosch	Ciencias Sociales	Ciencias Sociales (3er. Piso)	HF 5415.32 B456s 2015 (Browse shelf(Opens below))	1	Available		00000150133

Includes bibliographical references (pages 215-238) and index.

The mental screen --
Function follows form --
Display biases --
The new mirror --
Desirable difficulty --
Digital tailoring --
The choice opportunity --
Thinking architecture.

A leading behavioral economist reveals the tools that will improve our decision making on screens. Office workers spend the majority of their waking hours staring at screens. Unfortunately, few of us are aware of the visual biases and behavioral patterns that influence our thinking when we re on our laptops, iPads, smartphones, or smartwatches. The sheer volume of information and choices available online, combined with the ease of tapping "buy," often make for poor decision making on screens. In "The Smarter Screen, " behavioral economist Shlomo Benartzi reveals a tool kit of interventions for the digital age. Using engaging reader exercises and provocative case studies, Benartzi shows how digital designs can influence our decision making on screens in all sorts of surprising ways. For example: You re more likely to add bacon to your pizza if you order online. If you read this book on a screen, you re less likely to remember its content.

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