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1.
El futuro de la publicidad : nuevos medios, nuevos clientes, nuevos consumidores en la era de la postelevisión / Joe Cappo ; traducción Claudia Fuentes Zárate, Luis Héctor Esqueda Huerta. by
Edition: editor Sergio Nájera Franco.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: México : Mc Graw-Hill, 2004
Availability: Items available for loan: Biblioteca Juan Bosch (1)Call number: HF 5821 C249f 2004.

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2.
O futuro da propaganda : nova mídia, novos clientes, novos consumidores na era pós-televisao / Joe Cappo by
Material type: Text Text; Format: print
Language: ES
Publication details: Sao Paulo : Cultrix, 2003
Availability: Items available for loan: Biblioteca Juan Bosch (1)Call number: HF 5821 C249f 2003.

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