Amazon cover image
Image from Amazon.com

Strategic communications for nonprofits : a step-by-step guide to working with the media / Kathy Bonk ... [et al.] ; foreword by Larry Kirkman.

Contributor(s): Material type: TextTextSeries: Jossey-Bass nonprofit guidebook seriesPublication details: San Francisco : Jossey-Bass, c2008.Edition: 2nd edDescription: xxii, 177 p. : ill. ; 28 cmISBN:
  • 9780470181546 (pbk.)
  • 0470181540 (pbk.)
Subject(s): DDC classification:
  • 658.8
LOC classification:
  • HD 62.6 S898 2008
Online resources:
Contents:
The basics of strategic communications -- Elements of a strategic communications plan -- Conducting research and targeting audiences -- Framing and developing messages -- Navigating a changing industry -- Making the most of your resources -- Earning good media coverage -- Responding to a media crisis and managing backlash -- Selecting and training spokespeople -- Capitalizing on the power of partnerships -- Chapters online : graphics, advertising, and evaluation.
Tags from this library: No tags from this library for this title. Log in to add tags.
Star ratings
    Average rating: 0.0 (0 votes)
Holdings
Item type Current library Home library Collection Shelving location Call number Vol info Copy number Status Date due Barcode
Libro Libro Biblioteca Juan Bosch Biblioteca Juan Bosch Ciencias Sociales Ciencias Sociales (3er. Piso) HD 62.6 S898 2008 (Browse shelf(Opens below)) 1 1 Available 00000106632

"A publication of the Communications Consortium Media Center."

Includes bibliographical references and index.

Rev. ed. of: Jossey-Bass guide to strategic communications for nonprofits / Kathy Bonk, Henry Griggs, Emily Tynes. c1999.

The basics of strategic communications -- Elements of a strategic communications plan -- Conducting research and targeting audiences -- Framing and developing messages -- Navigating a changing industry -- Making the most of your resources -- Earning good media coverage -- Responding to a media crisis and managing backlash -- Selecting and training spokespeople -- Capitalizing on the power of partnerships -- Chapters online : graphics, advertising, and evaluation.

There are no comments on this title.

to post a comment.