El futuro de la publicidad : nuevos medios, nuevos clientes, nuevos consumidores en la era de la postelevisión / Joe Cappo ; traducción Claudia Fuentes Zárate, Luis Héctor Esqueda Huerta.

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Material type: Text

TextPublication details: México : Mc Graw-Hill, 2004.Edition: editor Sergio Nájera FrancoDescription: 252 p. ; 23 cmISBN:

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Holdings
Item type	Current library	Home library	Collection	Shelving location	Call number	Vol info	Copy number	Status	Date due	Barcode
Libro	Biblioteca Juan Bosch	Biblioteca Juan Bosch	Ciencias Sociales	Ciencias Sociales (3er. Piso)	HF 5821 C249f 2004 (Browse shelf(Opens below))	1	1	Available		00000090316

Incluye bibliografía e índice.

Título original. The future of advertising.

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